For this project we were asked to pick twenty nouns and twenty services, then combine ten and of those ten pick three. From there were were assigned to create logos. This may sound like a piece of cake, but I assure you it is harder than you think, well at least it was for me. I was so excited for my choices, thinking hey I can do that. I diligently drew oodles of sketches with pencil in hand, and then transformed them to digital sketches in Illustrator. This alone is a gigantic battle of wills. I often want the computer to do one thing, and it another so in the end we compromised. I absolutely love the process, and seeing my images transform into a professional logo. I do confess it is easy to do the expected, and we need to attempt the unexpected. One assignment that was also included, and fairly challenging was that we had to share our work with others and receive feedback. I am not good at this. However, I feel after this assignment I broke down that barrier, and learned of, or was reminded of the huge impact feedback can make. For the most part my images were a huge success, and recognizable and for that I rejoiced. Yet, even though they were a huge hit, I knew I was lacking and struggling, for my images were separate and they need to merge. I feel the complete overhaul was fairly effective, and love how they turned out. I am sure I could keep tweaking, and of course endlessly search for the perfect mockup, but I am pleased with their transformation and mine. 

Monster Chef

Cherry Catering

Karate Fox

I hope you like them, I would love to hear your thoughts.

Thank you so much,

Erin Mollie